MAYER BROTHERS CIDER FOR M&T BANK

Garett Mayer climbing ladder in an apple orchard. Garett is the 5th generation owner of Mayer Brothers Cider Mill in the Western NY town of West Seneca. Garett, The 165 year old cider press, and surrounding orchards were photographed as part of a success stories campaign for M&T Bank, with which Mayer Brothers has been doing business for 90+ years.

I made a frantic dash to the store to buy a new pair of rain boots the night before this shoot.

We knew it was going to be a wet morning long before my team and I headed out to Gasport NY for a shoot at New Royal Orchards. The motion crew for this project had been there a few days before to shoot the broadcast component of this campaign, and it rained the whole day on their shoot. In fact, it had been raining heavily for the better part of a week (or maybe it was weeks? Hello, Western New York in the autumn!) before our pre-dawn arrival at the orchard to photograph Garett Mayer in what we thought was going to be a torrential downpour. We were suited up in new boots, rain jackets, and equipped with enough umbrellas, covers, and sandbags to keep the gear dry and in one place (because who wants to chase runaway umbrellas on a windy day?) We were ready for anything from a flood to windstorm…

…But what we got was a light drizzle and a gorgeous sunrise; however, the boots still helped with our early morning trek through the mud as we carted gear out to those perfect rows of apple trees that we had scouted at New Royal. If you can’t tell, I come from a long line of “I would rather have it and not need it than need it and not have it” types — here’s to being passionately in to over-preparation!

Garett Mayer standing amongst apples and trees at Royal Orchards. Garett is the 5th generation owner of Mayer Brothers Cider Mill in the Western NY town of West Seneca. Garett, The 165 year old cider press, and surrounding orchards were photographed as part of a success stories campaign for M&T Bank, with which Mayer Brothers has been doing business for 90+ years.

In the last few months of 2018 we spent several weeks working with the kick-ass team at Crowley Webb on a series of print ads for M&T Bank to accompany the commercials that were being shot by the aforementioned (and also kick-ass) film crew — you can see their spot here. We created portraits in Buffalo NY, Harrisburg PA, and Baltimore MD, that focused on successful businesses and community organizations that had strong relationships with the bank — and worked at locations that ranged from rain-soaked orchards, to funky ice cream parlors, to an NFL playing field. Some were chosen for their growth & success, some for the quirky appeal of their business, and others for their legacy & longevity in their communities.

Garett Mayer is the 5th generation owner of a cider mill and growing beverage business that’s over 165 years old. In fact, it’s one of the oldest family-owned businesses in all of New York State, and their relationship with M&T has lasted for over 90 years.

How’s that for longevity?

Garett Mayer sitting on an apple crate at New Royal Orchards in Gasport NY at sunrise. Garett is the 5th generation owner of Mayer Brothers Cider Mill in the Western NY town of West Seneca. Garett, The 165 year old cider press, and surrounding orchards were photographed as part of a success stories campaign for M&T Bank, with which Mayer Brothers has been doing business for 90+ years.

A trip to the Mayer Brothers store for fresh hot cider and donuts is a REQUIRED fall activity in Buffalo, and I’m pretty sure that autumn would actually get put on hold and Halloween delayed if the mill and store failed to open — you have to go at least once (the apple is our state fruit for a reason).

And as important tradition a visit to Mayer Brothers is for many, it’s easy to lose sight of the enormous amount of work that goes into products like cider — from planting, cultivation, and harvest to pressing & bottling. That’s why it’s so endearing to experience Garett’s connection with and deep reverence for the farmers that grow apples for Mayer Brothers in person. As we spoke with him during the shoot and in between setups he told the crew and I what qualities he’s looking for in the apples they press into cider, the relationship that he has with the orchards, how he plans to grow the business, and about his family history in the area — going back to the beginning when his great-great-grandfather bought the cider mill to serve as a place that farmers and families could bring their apple harvests to be pressed.

Garett Mayer holding an apple amongst the trees at New Royal Orchards in Gasport NY. Garett is the 5th generation owner of Mayer Brothers Cider Mill in the Western NY town of West Seneca. Garett, The 165 year old cider press, and surrounding orchards were photographed as part of a success stories campaign for M&T Bank, with which Mayer Brothers has been doing business for 90+ years.

The final ads are below, and I’ll be sharing even more stories of incredible businesses from this campaign in the coming months. This was one of the most fulfilling and fun projects for me to work on last year because the subject matter is so close to what I am interested in as a photographer (and it doesn’t hurt that the team from the agency and the client have been incredible to work with!). I’ve spent so much time documenting the journeys, struggles, and successes of unique entrepreneurs, makers, and doers in Buffalo — and now I’ve been given the opportunity to help tell those stories on a much bigger stage and in other cities across America through this project. I can’t wait to share more with you.


Personal Record 11.24.2011

Personal Record is an ongoing stream of the images I make outside of my professional career. The personal images, mobile images, outtakes, and  random candid images that I take on whatever camera I happen to have handy at the time; a documentation of my day-to-day life and the things I come across that interest me visually.


Night time, out with the dogs, is a brief peaceful time in the otherwise chaotic days as of late. I am going to miss the fall weather as it starts to get colder and we progress into another of Buffalo’s famous hell-winters. Though, I am excited to be able to shoot in the snow again.


London – our friends Nick and Jason’s dog – during a recent dinner party. You may have seen Nick make appearances on my blog in the past, both in our photographic collaborations as well as in mentions of his amazing skills as a painter.


I’m getting ready to move in a few days, here is a little preview of the new house/office. It will be quite the change for me not to be living downtown after all these  years, but I cannot wait to get into it and start to build a more ideal work/live space for myself. First thing on the docket is finding a new office chair – mine broke last week resulting in me doing an olympic caliber backflip right out of it and onto my back as the balance point suddenly shifted.


Me on the morning I turned thirty.


Breakfast at Towne Restaurant, I was always fascinated by their giant sky lit back dining room – It has always seemed oddly modern for a greek diner.


 

The Paws of the beast.


For my thirtieth birthday dinner Erin surprised me by conspiring with Steven Gedra from Bistro Europa to create an amazing surprise meal for me. I think Steve is the finest chef working in Western NY these days, and this menu did not disappoint – a veritable feast of Pork and Seafood that was made even more interesting by the fact that Erin had never eaten pork or shellfish before.


Scenes from my birthday party. Starting it off with this batch of cupcakes created by my friend Jessica featuring cutouts from a recent project by Scott Gable that I made a cameo appearance in. I promise you these were very chocolatey and very delicious.

And to prove what a design nerd I am, A picture of me with Sarah, Melanie, and Meagan – full on RGB hair colors.


Right back to work with the team a few days later, on set for a small editorial piece we are working on.


A series of monitor captures taken with Instagram, I have become fascinated with taking digital images of already digital images, there is something very interesting about the various qualities of light and color that translate from device to device, not to mention the extra layers of pattern and noise that happened with this technique. I am currently collection some of the thousands of mobile images that I took over the past year to put together into a small limited edition poster for the holidays.


Working on a small personal project with Jessica (of cupcake fame) and Emaleigh earlier this week, I just cannot get enough of this last mobile image of her with her face mask on.


 

lo-fi irregulars – Niagara Falls Blvd

After moving from Canada to the states when I was a kid I spent most of my life growing up around the Niagara Falls and Youngstown NY  areas. I have a strange obsession with the remains of the once great tourism industry that once kept the area moving, Some of the last relics of that previous tourist boom are the motels that line the boulevard. I was out there this morning and had a chance to play with Hipstamatic on my iPhone for a bit, taking shots of some of the signs and surrounding areas.

Images of the Niagara Falls Blvd Strip. By Luke Copping

The Bit-O-Paris motel, rooms still rented by high school kids to this day in order to throw parties.

Rapids Bowling centre - Luke Copping Photography

Rapids Bowling, I remember when I lived in the area, that there was always an unusually high concentration of bowling alleys nearby.

Bel-Aire motel - Luke Copping photography

The Bel-Aire motel, my favorite retro sign on the Boulevard.

motel and used cars - Luke Copping Photography

I would venture to say that its a bad idea to buy a used car from the motel you stayed at last night.

The Niagara Falls Motel - Luke Copping Photography

The Niagara Falls Motel

Motel in Niagara Falls NY - Luke Copping Photography

Another roadway motel

Knights Inn - Luke Copping Photography

Knights Inn, one of the more modern additions. Lacking some of the retro charm, but I still love that sign.

Caravan Motel, Niagara Falls - Luke Copping Photography

Another of my favorite sings from the area, the Caravan Motel.

The wagon wheel restaurant - Luke Copping photography

Front of the Wagon Wheel Restaurant

3 star motel - Luke Copping Photography

The 3-Star Motel

Old Bell Facility, Derelict Garage - Luke Copping Photography

A derelict garage at the Old Bell Aerospace Complex, Now a facility housing several manufacturing companies, I worked in the complex for years.

View of airfield and Garage - Bell Facility - Luke Copping Photography

Another view of the Garage and unused lots nearby.

To see more of Luke’s commercial and editorial photography work please visit lukecopping.com

Behind the Scenes: Ties and Glasses for Auxiliary Magazine

Selection of Ties from Cyberoptix Tie Labs

A range of ties provided by the wonderful Bethany Shorb of Cyberoptix Tie Labs, I plan on getting a few of these designs for myself. I’m a little bit in love with the chartreuse and pink lotus tie.

Lauren Mentkowski getting hair done

Our wonderful model; Lauren. Who was a savior on this particular shoot.

April Grigajtis

Hairstylist April Grigajtis will blow you away.

Lauren on set

Lauren Getting her final styling right before stepping in front of the lens.

Molly and Zach

Molly and Zach – Masters of interpretive dance.