Detroit based neckwear designer Cyberoptix Tie Lab commissioned me to create this series of images to promote their line of unique hand silkscreened neckties and scarves (my girlfriend is obsessed with their pashmina scarves). These are ties for rock stars and that aesthetic certainly shows up in this series. Cyberoptix is strongly rooted is responsible production ethics, especially in regards to the choices of ink they use to cut environmental and health impacts as well as their use of fair trade material in all of their silk products. I have shot for them in the past and I truly love how this company’s founder, Bethany Shorb, has brought together art and ethics to reinvigorate a classic accessory in a way that people genuinely get excited about – I am so thrilled when we have the chance to work together.
I am working an another campaign of images for Cyberoptix as we speak – a slightly more conceptual series that I’ll be sharing with you in a few weeks.
Here are a few behind the scenes mobile snaps of Logan from the day of the shoot. We felt that these ties lent themselves so well to rock-stardom that we started creating faux artwork for a nonexistent synth-punk project that Logan fronts in an alternate universe.
Cyberoptix Tie Labs has long been one of my favorite designers of unique men’s accessories. Bethany Shorb runs one of the largest ecologically friendly and solvent free screen printing shops in the country, making thoughtful and bold statements in the creation of unique neckwear while minimizing any environmental impact in her hometown of Detroit, MI. Outside of her work as lead designer for Cyberoptix, Bethany has also toured the country with her experimental musical project Toybreaker and designed riveting couture fashions outside the accessories market, including the touring wardrobe for Skinny Puppy’s 2004 world tour.
I photographed several of the Cyberoptix Tie Lab designs last year for a designers feature run in an independent alternative fashion magazine. A small series of editorial images were created for the piece using one of Western New York’s most decadent and luxurious restaurants as a backdrop, it was a brilliant location to shoot Bethany’s ties in, awash in rich red velvets, dark woods, and accented with stunning collections of distinct objects ranging from avian taxidermy to a collection of rare vintage spirits. It was the perfect setting to allow some interesting vintage menswear to be infused with the punky edge and darkly intelligent tie designs that Cyberoptix provided. I knew that I had become an instant fan of Bethany’s work when I had decided on the spot to buy several of the ties she had provided for the production rather than returning them to her, most notably Raven and Gasmask, they have since become favorite pieces of my wardrobe.
I was excited when Bethany wanted to use one of the images from the original editorial, after it had initially run, on the Cyberoptix homepage to promote her ExLibris tie. The combination of her tie design laid over part of the image as well as the typography she come together to create an alluring whole, one that I was extremely happy to be a part of, especially given Bethany’s reputation as a young, popular, and passionate designer who is creating stunning yet environmentally responsible garments in a city generally held to be outside of the major fashion markets.