ON ASSIGNMENT: FORBES MAGAZINE

Craig Maxwell of Parker Hannifin

I’m thrilled to share some selections with you from my latest assignment for the always fantastic to work with Forbes Magazine. This time they sent me to Cleveland Ohio to create portraits for a story on Parker Hannifin – a nearly 100-year-old worldwide firm specializing in motion control and mechanical engineering that is in the process of disrupting their own research and development process in a really exciting way.

Craig Maxwell of Parker Hannifin

My first subject was Craig Maxwell – the company’s VP of technology and innovation, and the man responsible for creating the new R&D practices at Parker that allow singularly focused engineers and scientists to pursue research on their own wild projects in a program that’s part hacker space, part startup incubator, and part Shark Tank like pitch contest – a  program that’s keeping the company focused on agility, adaptability, and innovation at a time when slow-moving and overly conservative companies are falling to disruptive young upstarts. The symbiosis between the company and it’s passionate and competitive engineers benefits everyone – especially those engineers to whom Parker provides significant benefit and support, as Maxwell’s ultimate aim is for them to have an ownership stake in their profoundly important creations.

Ryan Farris of Parker Hannifin with his exoskeleton project for Forbes Magazine

My second subject for this assignment is a perfect example of Maxwell’s ideal. Ryan Farris is one of the singularly focused engineers I mentioned above – and the mind behind one of Parker’s most exciting new developments, a revolutionary wearable exoskeleton system aimed at helping people with severe spinal injuries to walk again. Aside from the healthcare application the firm is hopeful that there might be further industrial applications that they can develop as the technology evolves. Farris began work on the project while still a student at Vanderbilt University and it there that the exoskeleton caught Craig Maxwell’s attention, prompting him to bring the project in-house at Parker. Farris has been catching the attention of more than just the internal startup scene at Parker, as he was named one of Forbes 30 under 30 Young Innovators – an honor he greatly deserves as his invention should be brining real positive change to people’s lives in the next couple of years.

Ryan Farris of Parker Hannifin in Cleveland OH for Forbes Magazine

ON ASSIGNMENT: 84 LUMBER FOR FORBES

Maggie Magerko of 84 Lumber for Forbes Magazine. 84 Lumber is the largest privately held building materials supplier in America.

Orchestrating one of the biggest business comebacks of the decade can be a lot to deal with, but imagine adding some major family drama, billions of dollars, and thousands of at-risk jobs into the mix and you have the recipe for Maggie Magerko’s life.

One of my most recent out-of-town assignments took me to Pittsburgh, PA for Forbes Magazine – more specifically to Eighty Four, the town from which the largest privately held building materials supplier in the country, 84 Lumber, takes its name. The job was to create a series of portraits for a stranger-than-fiction story of Maggie Magerko – the current president and owner of 84, and her father, Joe Hardy – the company’s founder. The once thriving no-frills lumber yard and building supplies chain had gone through a rough period, having had to close a large number of stores and lay off thousands of employees in order to stay afloat through a brutal housing recession that had a devastating effect on the business. An untimely investment in a resort property that soon grew to over $600 million in costs by the traditionally frugal Joe just added fuel to the fire and increased the growing tensions between father and daughter.

Despite all of this, Maggie, once at risk of bankruptcy both personally and professionally, has put it all on the line to rebuild the business, and it’s working.

This was one hell of a story to work on, and I can’t even begin to do justice to the engrossing saga the actual article is – I suggest you pick up the latest issue of Forbes (Feb 9 – 2015 edition) and check it out for yourself.

On a side note ~ I’m no stranger to shooting in cold weather, being the strapping and tough snow loving Canadian that I am, but this one was a little chilly even by my standards. I’m super thankful that I had the foresight to invest  in some quality winter gear just before shooting outdoors in a lumber yard in the middle of a Pittsburgh winter.