2015 PRINT PORTFOLIO

Some people might say that print is dead – but when it comes to portfolios it’s still, and always will be, my favorite ways to show my work to prospective clients. So I was overjoyed when a package showed up on my doorstep that I’ve been patiently waiting for. Inside was the beautiful new bound portfolio book that I had ordered from Paper Chase Press. The last time I did such a major revamping of my portfolio was in 2012 and that book was predominantly made up of beauty images, my work and client base has evolved a lot in those years and shifted its focus to subjects in the business and creative worlds – so it was about time for something new. This book is made up of a mix of work that covers the best of my editorial and advertising assignments as well as really important personal projects like my rescue dog series and my portraits of Buffalo, NY entrepreneurs who are working to change their city.

I’ll showing this book on several upcoming marketing trips, but I wanted to share it here to give everyone a peek at it while it’s brand-new and fresh. Enjoy!

A New Portfolio

I recently returned from an amazing series of portfolio reviews in NYC where I spent the better part of a week sharing the new version of my portfolio with buyers, editors, and reps. Regular readers may have noticed over the past few months that I have made several mentions about the process of putting this new portfolio together alongside designer Nubby Twiglet in preparation for this marketing trip, and now I am ready to share the end results of our most recent collaboration with the above video and some photos of the final book.

Over many weeks of conceptual discussion, Nubby and I started to pull together the images and elements that would go into the book. We decided on an 11 x 14 landscape format, which is similar to previous versions of my book. I feel that it is a perfect size for the types of image layouts we ended up working with and avoids the transport and scale issues of larger books.

We also went with a completely custom solution for the covers rather than something pre-fabricated. It gave us so much more freedom in terms of our design and materials choices than working within the constraints and limited options offered by some off-the-shelf portfolio solutions. Nubby had worked with a bookbinder in Portland called Grossenbacher in the past and suggested them for the fabrication of the covers – they did not disappoint. The company has been around since 1925 and sports quite an impressive client list. They did a wonderful job with this project and the book itself became quite a conversation piece during several of my recent meetings because of its substantial artisanal feel.

Physical construction aside, we explored a few different versions of the body of the book, namely the image order and how it came together as a final whole body of work. Some layouts were built around various projects and assignments that I had shot, while others were built around a color story that progressed throughout the book, ending with a collection of my favorite black and white imagery. One of the most important decisions we made was whether or not to incorporate design elements other than just my photography into the main body of the book. Ultimately, we decided to take several elements from previous collaborations and incorporate them as a means of reinforcing the identity that we have built over the last few years, while giving the book a more finished and editorial feel – simple additions that I feel enhance the experience of the book.

Nubby also has some thoughts to share on the design process of the book.

When beginning work on Luke Copping’s portfolio, I wanted to leverage as many existing design elements from our previous collaborations as possible to keep the recognizability of his branding strong and consistent. After a few years of smaller collaborations, it was time to take on our most ambitious project to date: the print portfolio.

Luke already had a digital portfolio and even a magazine but the print portfolio was meant to be the most premium and tie everything else together. I designed the covers to mimic the look his letterpress business cards and had it produced at a local bookbinder with a silver foil wordmark and white foil cross pattern for a tonal effect. The covers are white linen with white lining and hidden screw posts. I wanted it to be as understated and premium as possible.

A lot of time was spent shuffling images into layouts that either revolved around a particular series or a color story. While the magazine had copy throughout, the portfolio was all about Luke’s photography so we kept the layouts in line with what you’d expect in a photography book. Big, beautiful and with a lot of white space when needed.

Luke’s book was printed at Pushdot here in Portland so I was able to proof it in person. He chose a premium matte paper with a slight texture that added a whole new dimension to his work. The prints and custom cover came together to form a book that we’re really proud of. I admire Luke for constantly pushing forward and investing in the presentation of his photography business — his passion for what he does really shows.

~ Nubby Twiglet

I could not be happier with the end result of this project. This new book is a culmination of a lot of new work and new approaches to how I want to present myself and my work moving forward. I hope you enjoy it. Feel free to leave your opinions and comments.

Anatomy 2011 Look Book… AKA Ali Eagen Is My Patron Saint of Style

Cheryl Rosetta Wearing Anatomy

Marie Vaccarello wearing Anatomy

You might have caught some of the preview images I posted a while back from my recent project creating images for Anatomy’s Made to Measure 2011 Look Book. The new campaign and look book is now live on their site. Here are a few of my favorite images from the final edit. I love their Made to Measure line’s take on making custom tailored and customized clothes readily available to everyone. I love that I can feature this just a week after Buffalo was named #25 on GQ’s Worst Dressed Cities list, showing that there are style conscious and extremely creative people who are raising the bar around here. Designer Ali Eagen is one of my favorite local clients to collaborate with and my personal style saint as of late, I love everything she is doing at her peerless boutique; as well as in the local community and style scene. Working with her is such a nice counterpoint to some of the corporate and business based accounts I have been working on this month.

Melissa Rose Wearing Anatomy

Heather Mahar Wearing Anatomy

Melissa Rose Wearing Anatomy

Cheryl Rosetta Wearing Anatomy

Heather Mahar Wearing Anatomy

Cheryl Rosetta Wearing Anatomy

Marie Vaccarello wearing Anatomy

 

The Blog is Back Baby!

Welcome to the new blog here at lukecopping.com. Its been a hectic month completing the first part of an ongoing rebranding project. We have a new portfolio site up and running and are finally working on the new version of the print portfolio. Additionally I have been working furiously over the last two weeks to bind the 30 handmade books that are going to be shipped out before the end of the month as one of my larger promotional campaigns for the year. I plan on making quite a few more versions of this as the months go on, using a variety of techniques to evolve the project as I send out new rounds of promos.

promobook2009