I’ve recently added Utica College as a client – and I’m happy to share that my first collaboration with the school was to capture an important moment in its history, the installation of Laura Casemento as the first woman to be named president in the school’s 70 year history.

My team and I traveled to Utica for a few days this summer to create a series of portraits of Laura that range from her official presidential portrait to moments that capture her embracing the academic and athletic spirit of the school. Being that students had yet to arrive for the start of the year, we basically had the run of the campus and access to pretty much anywhere we wanted to shoot.




Since Shauna, Paul, and I launched Project Prescription there has been a ton of buzz building about how valuable it is for photographers in helping them learn how to build successful client relationships – and one of the most important aspects of what we teach is how to vet your clients (and why it’s not just ok to say no to a job, but sometimes necessary to save your sanity and business).

Over the past few years I’ve been honored to be an occasional contributor to the blog of living legend/photo god Scott Kelby – and last week I was able to share my latest piece, which features a lot of wonderful tips from Project Prescription about vetting clients, learning what factors to consider when deciding who to work with, and what kinds of red flags you met look out for. Learning how to vet your clients is an incredibly important but often overlooks skill for many emerging photographers to learn.

Scott and his crew always go above and beyond to bring the best information and educational opportunities to the photographic community and I’m thrilled that they have featured a number of my articles on the business side of art. Check it out here.



WNY Attorney James Harrington

Defense attorney James Harrington for Super Lawyers Magazine. This WNY based lawyer has, for the past few years commuted between his home office in Buffalo, NY to Guantanamo Bay in Cuba where he has been involved with one of the most notable cases in recent American memory – the defense of Ramzi bin al-Shibh, the man once known as “The 20th Hijacker”

Harrington is sometimes reviled by critics for his role in the case, but just as often celebrated for his dedication to the American legal system and the ideal that all accused, regardless of of how heinous that alleged act, deserve competent representation and a fair trial in court. I think his philosophy can be best summed up in a quote he gave to the magazine I shot tis assignment for: “If the law doesn’t work for the worst of us, it doesn’t work for the best of us.”



Robert Caplin of The Photo Brigade and I sat down a couple weeks back at Adorama’s event space in NYC to talk at length about my work with rescue dogs, amazing rust belt entrepreneurs like Wrafterbuilt and Lake Effect Ice Cream, how ASMP helps photographers run smart and sustainable businesses, and how Project Prescription can help you build amazing relationships with clients.

Check it out in the video above!




As Buffalo’s first Nickel City Drink cocktail festival comes to an end I thought it appropriate to share this portrait of one of the event’s organizers, Jason Wood, that I recently shot on assignment for Buffalo Spree Magazine. (But really, is there ever an inappropriate time to celebrate amazing cocktails and those that make them?)

A WNY transplant originaly form Michigan, Jason is a motorcycle enthusiast, musician (formerly of metal core bands Still Remains and It Dies Today), and currently serves as the manager at Vera Pizzeria – the bar that many feel served as the catalyst of Buffalo’s growing craft cocktail movement and its rapid expansion over the past few years. Since stepping out from behind the microphone and getting behind the bar full time this multitalented bartender has become a tireless advocate for quality spirits and thoughtful recipes that excite those tired of Buffalo’s mass market beer and shot dominated bar scene.



I’m very excited to have been a recent guest on This Week in Photo with Frederick Van Johnson!

We talk about my experiences developing Project Prescription for photographers and how it can benefit creatives who have troubles with workflow and dealing with clients. We also touch on my work with ASMP, and the importance of not just being a great artist, but also a great business person in order to be successful in today’s photography environment.



Elliott Douglas for Bureau Custom Menswear in Buffalo NY

A sneak peek of one of the images I’ve been working on with Bureau for their upcoming 2016/2017 lookbook and promotions. This amazing custom menswear shop in Buffalo has been helping this city dress better (including yours truly – Joseph and Jon made the suit I got married in last year) for the last few years and I’m so happy to be working with them on this project. As you may remember Bureau was one of the small businesses featured in my Rust Belt entrepreneurs series and I am thrilled to see how they have grown since they first opened their doors.



Christine Gallisdorfer of Buffalo Les Amis Fencing ClubJodi Hamann of Les Amis fencing Club

Christine Gallisdorfer and Jodi Hamann of Les Amis Fencing Club – a member-owned and non-profit training club in Buffalo NY that has been offering classes and camaraderie to those interested in the sport since 1982.

Competitive fencers themselves, Christine and Jodi serves as the treasurer of the club and shares her experience as an instructor to the club’s intermediate students, while Jodi teachers the beginner level classes.




I want to talk to the photographers that read this blog for a second — primarily about all the mistakes I made when I first started in the commercial side of this business, and how I don’t want you to make those same mistakes.

The Set-Up

When I started taking the first steps to coming back to photography as a career I had already been out of school for a few years and working in the graphics department of a manufacturing company. My first foray into the world of professional photography a few years prior had been… unimpressive. A combination of post collegiate burnout coupled with what was (at the time) a chaotic industry that saw numerous large studios go out of business had spurned me to take a stable if somewhat boring job creating safety signs and vinyl decals for industrial equipment.

Naturally, it wasn’t long before I had a camera in my hands again, but this time it was different. Instead of shooting the still-life and food images I had been trained to create I found that I had a real love for working with people and shooting portraits. Soon the seeds of a business started to grow and I began to transition to working as a photographer full-time again, and things were going great..

…until they weren’t.


Making Mistakes

Most photography programs don’t do much to prepare you for the day-to-day realities of being a working photographer. You might be able to make some incredible images and have all the technical chops you could ever need — But none of that can save you from being a shitty businessperson.

I started to run into issues quickly, most of them were rooted in the fact that despite being a pretty competent photographer I knew basically ZERO when it came to creating an efficient workflow or memorable client experience. I was trying to build a business on the flawed assumption that all that mattered was the end product — who cared about the process you used to get there?

I had no mechanism to define the types of clients that were a good fit for me, or identify red flags that might indicate I should pass on a job.

I had never thought about the experience of working with me from the client’s perspective either, so my project proposals were usually little more than an impersonal spreadsheet of costs and line items that did nothing to differentiate me from my competition creatively.

It’s really difficult to charge what I thought I was worth because without a system in place it was next to impossible to justify those costs to clients.

I didn’t even have a real sense that there was more to do after a project was delivered because the idea of getting testimonials and real feedback from clients was also a foreign concept — a mistake that left me oblivious to common but easy-to-fix problems with my workflow and business model for a long time.

These (among others) were some very real issues that I wasn’t even aware I had to deal with, and most of my clients were too nice to let me know. Thankfully, a few weren’t.

I quickly came to an important realization — clients were interested in more than just the final images. They wanted to work with a creative who inspired confidence and who valued the pre-production process as much as they valued the creation of the images themselves. In essence, what they needed was someone who was fully dedicated and on-board with every aspect of their production  — and had a road map to get through it all safely and successfully.

Suddenly process was the sexiest word in my vocabulary.


You Are Not Alone

It took time, effort, experimentation, advice from some amazing mentors, and feedback from some equally amazing clients (not to mention how much I’ve learned through professional organizations like ASMP) — but I did build a process, one that my clients love (and one that constantly evolves based on the feedback I receive from them). And having that process in place has become a major catalyst in growing my business — because even though it’s my work that first grabs a client’s attention it’s the experience that they have working with me that keeps them coming back.

I’ve also seen a lot of really talented photographers struggle in this business due to a total lack of process. And it’s not surprising, because developing a process is difficult and time-consuming, and because photography is a hell of a fun job that lets you share your unique creative vision with others. And while the business stuff is important, we all want to get back to the reason why we started taking pictures in the first pace — to make something cool. But having a strong process in place can actually make your business more efficient and nimble. Allowing you to focus less on dealing with workflow related fires as they pop up, and more on creating stunning images for your clients. Your process can really be a deciding factor in the jobs you book as well, because when faced with two similarly talented photographers a client is much likelier to go with the one who makes them feel confident and comfortable.

This problem isn’t unique to photographers either — designers are another group of creatives who can often struggle with developing a solid process for workflow and client care. And it was two designers that really got me thinking about how I could help photographers improve their processes and their businesses.


We Have The Prescription

I’ve been so lucky to work with Shauna Haider of and We Are Branch the past few years on all sorts of design projects. In fact, her own blog was incredibly instrumental to me when I was first starting to think about how process intersected with branding and how I needed to be thinking about a lot more than just my logo and my images — and specifically how every single point of client interaction and communication mattered in shaping how client’s perceived me.

Shauna had also been examining the idea of how she could help designers and creatives to craft an effective process AND provide them with a set of professionally designed and customizable documents to support that process and impress their clients. She teamed up with the similarly process minded and insightful Paul Jarvis (who’s worked with people like Danielle LaPorte and brands like Fast Company, Forbes, and Lifehacker) to create Project Prescription — a workflow and document collection aimed at helping designers to strengthen their business.

As a devoted reader of Shauna’s blog (and now Paul’s newsletter and podcast — which are topping my must read/listen lists respectively), I decided to check out Project Prescription soon after launch, and though it was originally intended for designers, I loved it so much that I started to immediately adapt it to my workflow as a photographer. Almost instantly I was struck by how this could help so many of my peers and solve a lot of the problems that photographers face in terms of relating to clients – especially photographers who are just entering the market or beginning to make the transition from consumer to commercial photography. I was so excited that I immediately mentioned it to Shauna and shortly after that her, Paul, and myself decided to team up and create a version of Project Prescription that was specifically tailored for commercial photographers.

We’ve put together an awesome collection of twenty documents that professional photographers need that are completely customizable to your brand and available in both Adobe InDesign and Google Docs versions. This collection covers everything from your first client contact all the way though pre-production, the shoot, delivery, and even follow-up to make sure that your clients are blown away by every aspect of your services.

I’ll be featuring more info about Project Prescription the rest of the week on the blog and digging a little deeper into the workflow. So check back tomorrow for more.

All three of us are so excited to announce the Project Prescription for photographers launches today! And for this first week only you can get this kick ass workflow/document collection for just $88.00. Starting next Monday the 8th, Project Prescription will only be available at its regular price of $108.00. You can sign up for our mailing list and receive two free sample documents at



MacArthur Genius grant recipient Will Dichtes photographed at Cornell University for Northwestern University

Imagine a material so porous that little more than a gram of it contained the same surface area as a football field.

It sounds like the kind of made-up miracle substances you usually hear discussed solely in the realms of sci-fi or comic books, like Adamantium, Unobtanium, or Nth metal — The kind of elemental MacGuffins that exist to explain away the fantastic powers of those that use them. The primary difference is that supramolecular chemist Will Dichtel has taken his material out of the world of science fiction. In fact, he’s on the verge of taking this and other revolutionary nanomaterials out of the lab and giving them practical real-world applications that could potentially change our planet for the better. Continue reading “MACARTHUR FELLOW WILL DICHTEL FOR NORTHWESTERN UNIVERSITY”



Fashion Consultant - Rabiyyah KhanTheres so much happening here right now, and a lot of it is good. Buffalo is a city that many people once wrote off, but we’ve been getting a lot of attention lately. Travel + Leisure just named us America’s favorite city, our restaurant scene is exploding, we have amazing artists and museums, and people are finally starting to make some noise about how much they love this city. We’re not perfect, and we’ve got a long way to go, but its amazing to see so many people so excited about what’s going on here lately.

But the best part?

The people.

On that note I’m so excited to share this small selection of portraits from a recent series I shot for Buffalo Spree that features some of the key personalities in Buffalo’s style, music, design, and art communities. These are just a few of the people doing their small part to make this city amazing again. Be sure to visit Spree’s site to see the rest of the collection.

Phillip Brunner - Addiction counselor and photogrpaher Continue reading “ON ASSIGNMENT: BUFFALO SPREE”



Andrew Emerson - Owner and designer of Emerson James Lighting

Light is a pretty dominant element of my life. I think about it constantly — how to manipulate it,  see it, record it, and how to anticipate and predict its behavior. Whether I’m charting the movements of natural light to plan a location shoot or designing and rigging lighting solutions in the studio, playing with light has become an integral part of my day both at work and at home (just ask my wife Erin, she’s woken up to me experimenting with lighting her with my iPhone in the middle of the night). But there’s a certain way of talking about light that seems to be native to those passionate about photography or painting — an excitable and sometimes cryptic form of shop talk that is truly in the realm of the passionate (or obsessive). The kind of talk that Erin dreads whenever I run onto another photographer.

Naturally, I was pretty excited when I met someone recently who was really obsessed with light in a very different way than I was. Andrew Emerson isn’t a photographer or a painter — and his obsession with light and design is expressed in a more practical manner than mine. As the owner of Buffalo, NY based Emerson James, Andrew uses his skills in metal work and industrial design to create unique custom lighting fixtures for businesses and homes. Continue reading “ANDREW EMERSON OF EMERSON JAMES INC.”




My new promos are on their way to the mailboxes of editors, art directors, and clients across the US and Canada. For this batch I’m continuing with the very clean and minimlaist trifold format that I really fell in love with at the end of last year (which you can see here in this roundup by Rob Haggart of some of his favorite promos of 2015). This one features a collection of images that includes: actor and historian Guy William Gane, Buffalo Bills Quarterback EJ Manuel, violinist and recording artist Yuki Numata Resnick, US Marine Tony Nash, and attorney and farmer Ginger Schröder.

Keep an eye on the post for those dark gray envelopes with the hand stamped labels — you might be lucky enough to have one coming your way.

IW4C4716 Continue reading “NEW PROMOS”