Beauty Assignment – Marie Vaccarello

Marie Vaccarello

Two final takes from a recent beauty assignment I shot in Western New York with Marie Vaccarello. Projects like this are pure pleasure for me. I have worked with Marie since I returned to photography as a career. Marie and me started out around the same time and have been regular collaborators since then, our talents and skills growing with the other’s to create better and better images. These are two of my favorite images I have of Marie, and the shoot was one of those wonderful projects where all the elements just fell into place.  A small crew, consisting of just myself and the styling team came together to capture Marie for these print campaigns, the warm and pink background was chosen to bring Marie’s striking and unique features center stage, as was the makeup designed by the wonderful Andrea Losseco and striking hair by Heather Ptasnick. After a summer spent shooting a great deal of outdoor productions, it was so nice to work with a professional that I am also lucky to call my friend, to create this series of simple, timeless, and elegant images.

Marie Vaccarello

My Horrible Logo

The hateful logo designing bastard over at has his wonderfully awful rendition of the Luke Copping Photography logo up on his site and I love it! In all seriousness, I thankfully have the wonderful Nubby Twiglet taking care of my design needs. Before her fantastic efforts, this was how bad most of my self designed logos looked. All creatives need to remember how you represent yourself and your work can make a big impression, this is just a quick little bit of visual identity fun for you.

The version of the Luke Copping Photography logo

Auxiliary Magazine – Dentelle

A new issue of auxiliary magazine is now out, featuring a stylish little piece, shot by me, called Dentelle. The magazine, an indie fashion and lifestyle publication from Western New York was founded by some of my closest friends. Auxiliary is quickly approaching its two year anniversary and as the careers of all those involved have grown and flourished, the magazine has grown and expanded as well. it began as a DIY effort of love for many of us and ended up becoming a respected publication in its genre. A while back we featured Jennifer Link, the editor in chief of the magazine, in an interview piece in which she described the process of moving from photography to editing and publishing her own magazine. Its an inspring story on how far the DIY ethic can take you. Check out the free preview of the latest issue here.

Cover Shoot – Auxiliary Magazine 1 year Anniversary Issue


My friends over at Auxiliary Magazine just celebrated their one year anniversary with the release of their December issue. For the last year this growing publication has developed its unique take on counterculture fashion and style and this is the finest issue that this small independent publication has released. I was honored to photograph the anchor editorial, WET, for the beauty section as well as the cover of this important edition. WET features a modern take on mass produced plastic jewelry from great independent designers and artists like Plastique, Isette, and CBST’s Closet.


Adversarial Tasks

Luke - Self Portrait

Something I have been meaning to do for quite some time is to take a new self-portrait for all my press, branding, and vanity needs. If I were to tell you exactly how long i’ve been meaning to do it though,  you would be absolutely appalled, lets just say that the last time I did one I had punk rock spikes and huge blonde streaks in my hair.

This has been that one item that has been haunting the bottom of my to do list for a long time, the one that I see every day and try to rationalize putting off. We all have that one task, whether it be shooting a self portrait, rebranding, getting that new marketing campaign mailed out, or updating our websites, that we just for some reason cannot get around to doing. The smallest tasks can seem insurmountable when you build them up in your head to the point that they become almost adversarial.

Then an idea was proposed to me that struck a chord. To set aside a specific block of time each week in which to do, not the impossible, but what may to you have seemed insurmountable. Its a simple matter of instead of trying to find the time in which to complete your task, you specifically make the time. Just this simple act can change your mindset so that you own and control the task and your time. There is one other suggestion that was made in the conversation, and that was that you cannot be afraid to fail at the task, which for many, may be the root of their procrastination, if you mess it up you can always try again. The most important part of this method is not about success but about creating motion and momentum.

The Blog is Back Baby!

Welcome to the new blog here at Its been a hectic month completing the first part of an ongoing rebranding project. We have a new portfolio site up and running and are finally working on the new version of the print portfolio. Additionally I have been working furiously over the last two weeks to bind the 30 handmade books that are going to be shipped out before the end of the month as one of my larger promotional campaigns for the year. I plan on making quite a few more versions of this as the months go on, using a variety of techniques to evolve the project as I send out new rounds of promos.