September/October Email Promo

A look at my September/October 2017 Email promo that went out a while back. it features stories on legendary rock promoter Bruce Moser, my recent trip to New Mexico, comedian Allie Brady, and my new portrait of rapper Chae Hawk!

If you want to receive updates about my latest projects (and get your hands on occasional limited edition print promos) you can subscribe to my mailing list here.

I’ll be sharing more about these new stories in the coming weeks.

Luke Copping Photography's September/October 2017 Email Promo

Coffee Time!

New Luke Copping Photography Coffee Mugs

Well… maybe not for me since I gave up drinking coffee a few months back (and most of my crew will tell you the last thing I need is something to make me more hyperactive). But now guests to my studio, my production team, and a few very lucky clients & friends all get to quaff their caffeinated beverages of choice from these badass new mugs that feature photographic processes both contemporary and vintage that Shauna Haider of We Are Branch designed for me.

And while I may not drink coffee out of mine anymore, it’s also great for sipping a post-shoot bourbon out of – purists be damned!

THE AWESOME WORK OF WE ARE BRANCH

Examples of branding and marketing materials developed by Shauna Haider of We Are Branch developed for Buffalo, NY Photographer Luke Copping

Take a look inside the work of the incomparable Shauna Haider of We Are Branch!

Shauna and I have collaborated on so many amazing projects over the past few years and she’s been an instrumental part of defining the look and style of my brand. I love that she’s always ready with a dozen new ideas on how I can evolve and polish the design elements that accompany my photography. Today on We Are Branch’s blog Shauna takes a look at a few of the projects we’ve been working on the past few months.

2015 PRINT PORTFOLIO

Some people might say that print is dead – but when it comes to portfolios it’s still, and always will be, my favorite ways to show my work to prospective clients. So I was overjoyed when a package showed up on my doorstep that I’ve been patiently waiting for. Inside was the beautiful new bound portfolio book that I had ordered from Paper Chase Press. The last time I did such a major revamping of my portfolio was in 2012 and that book was predominantly made up of beauty images, my work and client base has evolved a lot in those years and shifted its focus to subjects in the business and creative worlds – so it was about time for something new. This book is made up of a mix of work that covers the best of my editorial and advertising assignments as well as really important personal projects like my rescue dog series and my portraits of Buffalo, NY entrepreneurs who are working to change their city.

I’ll showing this book on several upcoming marketing trips, but I wanted to share it here to give everyone a peek at it while it’s brand-new and fresh. Enjoy!

A BRAND SPANKING NEW ONLINE PORTFOLIO

I’ve made some significant changes to my online portfolios since the new year and today I’m ready to launch this all new mix of work for 2015. Some of these additions are from projects that I’ve been waiting forever to be able to share, while others are classics that I’m reintroducing to better illustrate the direction my work is taking. Click on any of the samples below to check out the full galleries on my main site.

In the coming weeks I’ll be sharing a lot more about my new marketing efforts for 2015, including a new print book, new promos, and some fun videos I’m working on right now.

Creative

Portraits of artists, musicians, and creative entrepreneurs – this is where you’ll find some of my edgier and more conceptual portraits in addition to a lot of my editorial work.

Creative Portraits Portfolio

Business

Everything from small business owners to corporate giants.

Luke Copping's Business Portfolio

Everyday

The day-to-day portraits of unique characters, some from assignments, others I’m drawn to photographing for myself.

Everyday Portraits Portfolio

Animals

Rescue dogs, commercial assignments, and private commissions featuring everyone’s favorite furry/feathered/scaly friends.

A look at my animals portrait portfolio

NEW PROMO DESIGNS FOR 2013

Email promo newsletter

Towards the end of 2012  I started planning some large changes to my marketing plan and how I promote myself. I had two major goals for these changes: to make my blog a central part of my marketing plan, and to get away from generic promo e-mails that had little more functionality than a traditional print postcard.

I am lucky in that I get to see a lot of promos (both print and digital) from a lot of photographers, illustrators, and designers – I request them regularly from artists I respect or who I feel are exceptional marketers to share with local photo students and interns during a regular marketing seminar I host. I have formed a lot of strong opinions about what I like and don’t like in promotions (turn-ons: simplicity, bold design, to-the-point copy, relevance, and a variety of choices on how you want to interact with the material. Turnoffs: buzzwords, bad links, no depth of content when visiting the site or blog)  The e-mails that have really been standing out to me lately are those that have a newsletter/digest format. Rather than featuring just one image they feature 3-5 stories from a photographer’s recent projects accompanied by short excerpts of text and link to more in-depth features on that photographer’s blog.

Over a few weeks before the holidays I worked with designer Shauna Haider from Nubbytwiglet.com (who originally created the identity elements that I use and is an all-around superstar) to transition from the e-postcards I had been sending out to a more versatile newsletter format that shares highlights of what I have worked on lately in a more specific and useful way. Shauna put together a wonderful and  easy-to-implement template for me that lets me share stories from my blog with my readers, as well as providing direct access to my homepage, e-mail, and several social media channels that I am active on.

This sort of format just makes sense to me. It is easy to quickly read and understand, gets the point across without being overly obtrusive, features a range of current projects that recipients may find relevant, and gives them a choice of which stories they want to engage with and explore further. Last week I launched my first marketing campaign using this new format and in just the first day the positive response made it one of the most successful promotional drives I have undertaken yet.

I’ll be following these e-mail promos with a collection of simple large format postcards that feature the same stories from the e-mail campaign, like the ones below.

Jan 2013 postcard front Jan 2013 postcard back

A New Portfolio

I recently returned from an amazing series of portfolio reviews in NYC where I spent the better part of a week sharing the new version of my portfolio with buyers, editors, and reps. Regular readers may have noticed over the past few months that I have made several mentions about the process of putting this new portfolio together alongside designer Nubby Twiglet in preparation for this marketing trip, and now I am ready to share the end results of our most recent collaboration with the above video and some photos of the final book.

Over many weeks of conceptual discussion, Nubby and I started to pull together the images and elements that would go into the book. We decided on an 11 x 14 landscape format, which is similar to previous versions of my book. I feel that it is a perfect size for the types of image layouts we ended up working with and avoids the transport and scale issues of larger books.

We also went with a completely custom solution for the covers rather than something pre-fabricated. It gave us so much more freedom in terms of our design and materials choices than working within the constraints and limited options offered by some off-the-shelf portfolio solutions. Nubby had worked with a bookbinder in Portland called Grossenbacher in the past and suggested them for the fabrication of the covers – they did not disappoint. The company has been around since 1925 and sports quite an impressive client list. They did a wonderful job with this project and the book itself became quite a conversation piece during several of my recent meetings because of its substantial artisanal feel.

Physical construction aside, we explored a few different versions of the body of the book, namely the image order and how it came together as a final whole body of work. Some layouts were built around various projects and assignments that I had shot, while others were built around a color story that progressed throughout the book, ending with a collection of my favorite black and white imagery. One of the most important decisions we made was whether or not to incorporate design elements other than just my photography into the main body of the book. Ultimately, we decided to take several elements from previous collaborations and incorporate them as a means of reinforcing the identity that we have built over the last few years, while giving the book a more finished and editorial feel – simple additions that I feel enhance the experience of the book.

Nubby also has some thoughts to share on the design process of the book.

When beginning work on Luke Copping’s portfolio, I wanted to leverage as many existing design elements from our previous collaborations as possible to keep the recognizability of his branding strong and consistent. After a few years of smaller collaborations, it was time to take on our most ambitious project to date: the print portfolio.

Luke already had a digital portfolio and even a magazine but the print portfolio was meant to be the most premium and tie everything else together. I designed the covers to mimic the look his letterpress business cards and had it produced at a local bookbinder with a silver foil wordmark and white foil cross pattern for a tonal effect. The covers are white linen with white lining and hidden screw posts. I wanted it to be as understated and premium as possible.

A lot of time was spent shuffling images into layouts that either revolved around a particular series or a color story. While the magazine had copy throughout, the portfolio was all about Luke’s photography so we kept the layouts in line with what you’d expect in a photography book. Big, beautiful and with a lot of white space when needed.

Luke’s book was printed at Pushdot here in Portland so I was able to proof it in person. He chose a premium matte paper with a slight texture that added a whole new dimension to his work. The prints and custom cover came together to form a book that we’re really proud of. I admire Luke for constantly pushing forward and investing in the presentation of his photography business — his passion for what he does really shows.

~ Nubby Twiglet

I could not be happier with the end result of this project. This new book is a culmination of a lot of new work and new approaches to how I want to present myself and my work moving forward. I hope you enjoy it. Feel free to leave your opinions and comments.

Signal One

For the last few weeks I have worked with editor Solomon Nero to create and mix this reel of my still photography work. My mission this year has been to create experiences that exist outside of the standard postcard/e-mail static that so many creative buyers and editors have to sort through daily. I like making and sharing cool things that are a little more fun and personal – like this video and my recently released magazine promo.

If you enjoy this work I would love it if you would share this promo with others  – and you can always see more of the work featured in this video in my main portfolio. 

Stamps!

Rubber stamps by The Inkorporated

I was so excited for this package to come in the mail – I can get a bit nerdy about little things, but when I am working on new marketing and promo ideas it escalates to RPG level epic +1 nerdiness. A little while ago, in an edition of Required Reading, I posted about the The Inkorporated and the unique return letter press inspired return address stamps they were creating. They took on a custom commission for me to create not just a return stamp, but also stamps of some of my brand imagery, that will be used in the packaging of my recent magazine promo. 

Rubber stamps by The Inkorporated Rubber stamps by The Inkorporated

Making My Own Magazine

I am always looking to change things up and add different elements to my marketing mix to keep things fresh – partly to move away from the too many generic e-blasts / too many generic postcards burnout that a lot of photographers get stuck in, and partly because I just love making cool things and sharing them with others. To kick of 2012 right I wanted to share a project that I have been crafting with the help of the phenomenally talented Nubby Twiglet (Who I have worked with on my identity and branding projects for a couple of years now. I never cease to be impressed with how well her design and layout work complements my photography), a 58 page magazine that collects some of my personal favorite  images and series. I have used the MagCloud service in the past in my work with Auxiliary Magazine and always been impressed with their quality, which has just gotten better and better over the years, so they were the clear choice for me when it came time for me to print the small runs needed for my publication.

I grew up obsessed with reading whatever DIY music, art, and literary zines I could track down at local record stores in Buffalo and Toronto and made my own hand bound photo-digests for years – and I think that services like MagCloud keep that spirit of self-publishing alive in a new tech and design savvy iteration. There is something pleasurable about holding a magazine or book in your hands, turning those pages, and finding something new on every page that never gets old. I was so excited to create a vehicle  for my artwork that was in the same vein as those zines and underground art rags that I loved so much when I was in my teens.

Update: You can read about designer Nubby Twiglet’s take on the project here.

A grid of proof layouts from my recent magazine promo

This will be going out to a pretty targeted list of recipients (and some long time dream clients of mine), but you can still check out the design with the digital edition available below.

I have a lot of plans this year to keep making cool stuff and finding new ways to share my work and I promise that I will keep you all posted as I finish putting them together.

Update 2: Thank you all so much for the wonderful response to this project. I had not initially planned on doing this but I have received so many requests from people that want to get their hands on a copy (far beyond even the small print runs I produced for my promotional needs) that I have made the MagCloud version public. If you are one of those people that wanted to get your hands on a copy you can now do so.

 

2011 Business Cards

My new 2011 Business Cards

For 2011, me and graphic designer Nubby Twiglet decided to revamp my business cards for a more upscale presentation. For years I had used cards with images on them to promote myself, but I found that by the time I had given away a stack of cards that I had grown a little tired of presenting the same image over and over. Similarly, I also found that the image on the cards was not always appropriate to all the different types of customers I deal with. The decision was made to create a card with no image, one with a a bit of mystery that would push recipients to my site to see my work, rather than having them make a snap judgement based on one image. Nubby had been suggesting for some time that I consider a blind embossed card with a much thicker stock, and I was quickly hooked on the idea ultimately Nubby presented me with a design using my logo as a pattern of blind embossed elements that immediately caught my eye. I had the final cards produced by Taste of Ink and am very happy with both the quality and overall impressive feel of the cards.

You can also stop by her blog to Nubby’s take on the design.

2011 business cards

2011 Business cards

2011 Promo Cards by Nubby Twiglet

Luke Copping 2011 Promos designed by Nubby Twiglet

Earlier today, designer Nubby Twiglet featured the new 2011 promo cards she designed for me on her site and talked more about the visual identity she has helped me build over the last few years for my photography business.

Luke was one of my first-ever photography clients and even after the 100+ jobs I’ve worked on since then, Luke’s identity remains as one of my favorites. The simplicity lends itself to seamlessly morphing between his more corporate and edgier campaigns” ~ Nubby Twiglet

You can read the whole article here.

A Story About Searching?

Google Search Stories… I cannot decide if I love or hate you. Though I will admit that you do have several catchy music options that amused me as I played around with this neat little story telling format.

It is an interesting exercise to have to tell your story in the format of a search, and in only a few lines. Play around with Search Stories for a while, its a great small stage catalyst to make yourself think long and hard about what kind of story you want to tell on a bigger stage with your work.