I’ve been working with Buffalo, NY based startup LiveBetty, an empowering tech company that allows people to create and manage their own home messaging businesses, to create images for a variety of training and branding uses. The first project I tackled with them was creating aspirational portraits of company spokesmodel Lulu Robinson. We had to find the perfect location for this shoot that looked just like the dream workspace of a successful LiveBetty member, and we found it at redFISH Art Studios in East Aurora, NY. Turns out that the space has the most beautiful apartment upstairs – white wooden floors, beautiful but simple furniture, art EVERYWHERE. I’m not going to lie, if I had my way this is pretty much what my office would look like too – except I’m sure it would probably still be cluttered with knee-high stacks of photo books and LP’s for me and my dogs to weave around just like it is now. LiveBetty head John Wolf has a very cool vision for the growing company and I’m excited to keep working with him on developing the look of the brand.