ON ASSIGNMENT: LIVEBETTY

Image from LiveBetty Training campaign

I’ve been working with Buffalo, NY based startup LiveBetty, an empowering tech company that allows people to create and manage their own home messaging businesses, to create images for a variety of training and branding uses. The first project I tackled with them was creating aspirational portraits of company spokesmodel Lulu Robinson. We had to find the perfect location for this shoot that looked just like the dream workspace of a successful LiveBetty member, and we found it at redFISH Art Studios in East Aurora, NY. Turns out that the space has the most beautiful apartment upstairs – white wooden floors, beautiful but simple furniture, art EVERYWHERE. I’m not going to lie, if I had my way this is pretty much what my office would look like too – except I’m sure it would probably still be cluttered with knee-high stacks of photo books and LP’s for me and my dogs to weave around just like it is now. LiveBetty head John Wolf has a very cool vision for the growing company and I’m excited to keep working with him on developing the look of the brand.

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