ON ASSIGNMENT: 84 LUMBER FOR FORBES

Maggie Magerko of 84 Lumber for Forbes Magazine. 84 Lumber is the largest privately held building materials supplier in America.

Orchestrating one of the biggest business comebacks of the decade can be a lot to deal with, but imagine adding some major family drama, billions of dollars, and thousands of at-risk jobs into the mix and you have the recipe for Maggie Magerko’s life.

One of my most recent out-of-town assignments took me to Pittsburgh, PA for Forbes Magazine – more specifically to Eighty Four, the town from which the largest privately held building materials supplier in the country, 84 Lumber, takes its name. The job was to create a series of portraits for a stranger-than-fiction story of Maggie Magerko – the current president and owner of 84, and her father, Joe Hardy – the company’s founder. The once thriving no-frills lumber yard and building supplies chain had gone through a rough period, having had to close a large number of stores and lay off thousands of employees in order to stay afloat through a brutal housing recession that had a devastating effect on the business. An untimely investment in a resort property that soon grew to over $600 million in costs by the traditionally frugal Joe just added fuel to the fire and increased the growing tensions between father and daughter.

Despite all of this, Maggie, once at risk of bankruptcy both personally and professionally, has put it all on the line to rebuild the business, and it’s working.

This was one hell of a story to work on, and I can’t even begin to do justice to the engrossing saga the actual article is – I suggest you pick up the latest issue of Forbes (Feb 9 – 2015 edition) and check it out for yourself.

On a side note ~ I’m no stranger to shooting in cold weather, being the strapping and tough snow loving Canadian that I am, but this one was a little chilly even by my standards. I’m super thankful that I had the foresight to invest  in some quality winter gear just before shooting outdoors in a lumber yard in the middle of a Pittsburgh winter.

Respond to ON ASSIGNMENT: 84 LUMBER FOR FORBES

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