ED PETTINELLA FOR MFE MAGAZINE

MFE magazine tear sheets

MFE magazine called me up last month about a project, and I was pretty excited when I found out I would be heading to Rochester, NY to photograph Ed Pettinella – the CEO of Home Properties Inc. for the cover of their April issue. I went to college in Rochester and lived in the city for years, so any assignment that takes me there always presents me with a great chance to see some old friends and visit some of my favorite old haunts, and this trip gave me the opportunity to photograph a very interesting and very funny subject.

As the leader of the Home Properties team since 2004, Ed has focused on rehabilitating and repurposing older, run down buildings into higher income rental properties – a strategy that has allowed the company to consistently outperform its peers. Ed was an enthusiastic and affable subject who kept me and the crew laughing throughout the day-long shoot at the Home Properties headquarters, both trading jokes with us and sharing his thoughts on his company and business philosophy while we photographed him in his offices and on the building’s rooftop terrace overlooking Rochester (a seriously amazing view). This was a great day on assignment – the shoot went wonderfully, we had a great subject, an awesome location, and we even capped the day off with a fun crew dinner at one of my favorite places in Rochester – Dinosaur BBQ (I can’t wait until the new Buffalo location opens right around the corner from my studio).

The images above are tears from both the cover and the interior feature, while the one below is one of my personal favorite outtakes from the portraits we made on the building’s terrace.

Ed Petinella - CEO of Home Properties Inc.

Read the full MFE feature on Ed here.

 

ED PETTINELLA FOR MFE MAGAZINE

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