Detroit based neckwear designer Cyberoptix Tie Lab commissioned me to create this series of images to promote their line of unique hand silkscreened neckties and scarves (my girlfriend is obsessed with their pashmina scarves). These are ties for rock stars and that aesthetic certainly shows up in this series. Cyberoptix is strongly rooted is responsible production ethics, especially in regards to the choices of ink they use to cut environmental and health impacts as well as their use of fair trade material in all of their silk products. I have shot for them in the past and I truly love how this company’s founder, Bethany Shorb, has brought together art and ethics to reinvigorate a classic accessory in a way that people genuinely get excited about – I am so thrilled when we have the chance to work together.
I am working an another campaign of images for Cyberoptix as we speak – a slightly more conceptual series that I’ll be sharing with you in a few weeks.
Here are a few behind the scenes mobile snaps of Logan from the day of the shoot. We felt that these ties lent themselves so well to rock-stardom that we started creating faux artwork for a nonexistent synth-punk project that Logan fronts in an alternate universe.