Marketing Mixology

When I was at the Strictly Business conference in Philadelphia I had several conversations with other photographers about the online portals, source books, directories, and social media sites that I use in my marketing and promotions. The general consensus was that I utilize quite a few of them, and I am always on the lookout for more innovative and expansive ways to spread my work and get it in front of viewers. I waned to share a few of these sites that I use with you.  For the photographers and designers that read this blog, I hope it gives you some ideas on how you can increase your web presence for a minimal cost. And for the buyers, editors, and agency types reading this blog I know this will give you some ideas and new leads on where you can track down and see the work of some amazing new talent. And finally, for the stalkers that wait outside my place at night and mail me packages stuffed with creepiness, hopefully this will provide you a method of stalking me in a more efficient electronic manner (See, I’m trying to help everyone!)

The Big Three

Naturally, I use Facebook, Twitter, and LinkedIn pretty regularly – both to converse and interact with the regular readers of this blog as well as to provide info hubs for regular updates about my new work and site. LinkedIn is becoming more of a key tool for me in growing my professional network, and has connected me to a lot of great clients and contacts recently. Like this recent article  by Jorge Parra says “…I consider Linkedin a Professional Networking Media, not a Social Networking Media. This distinction is critical”

Facebook

Twitter

Linkedin

Flavors.me

As great as the three above services are it can become tedious and annoying –  both for me, and for those I correspond with – to have to repeatedly click on or write out several social media links every time the need arises. I have adopted a service called Flavors.me as a social media hub, a singular site I can send people to where they can branch off to sites like my website, my blog, and my myriad social media channels. It is easy to set up, maintain, and the free version is more than enough for most users.

Buffalo Photographer Luke Copping's flavors.me page

I can now condense my most important web presence info to two simple lines.

Portfolio: www.lukecopping.com
Social Media Hub: www.flavors.me/lcopping

Find A Photographer

The American Society of Media Photographers’ in house photography sourcebook and directory is a powerful and constantly growing database of its members that is searchable by geographic location or photographic specialty.  A great tool for those searching for commercial photographers in specific areas. The service is currently going through some updates and changes to make it even more user-friendly for buyers and editors.


 

FAP search portal for buyers and editors

Luke Copping @ Find A Photographer

Behance

I have long been a proponent of the Behnace network and the exceptionally customizable system for presenting your work that it offers. I host a number of projects here and it has been one of my great tools for networking with creatives in affiliated fields like graphic and web design. Recently Linkedin and Behance began offering a service in which you can host your Behance projects on your Linkedin profile, suddenly making this a very potent tool.

Luke Copping @ Behance Network

Lexposure

A great networking tool and directory for those working in the realms of fashion, style, and beauty. Lexposure is one of the premium networking locations for fashion creatives. Your network on here will be small, but you can really nurture some of the connections you make here into great leads.

Luke Copping @ Lexposure

Krop Creative Database

A well designed and easily accessible creative database that is easy to navigate and has one of the best options for the design of your in-site portfolio – even going so far as to offer premium design options for paid members. I think that the basic portfolio itself offers a very nice design.

Luke Copping @ Krop

Found Folios

A service of Adbase, one of the largest providers of marketing list and email services for photographers, Found Folios is another very rich service for hosting images and professional information. Great design and reputation in the industry.

Luke Copping @ Found Folios

Fotodeck

Foto Deck is a service for connecting professional photographers with their potential buyers and clients. The site is simple, clean, and minimal, allowing for exceptionally easy navigation for editors and buyers, and the ability to search by city. One of my favorite services in terms of how they present photographers work.

Luke Copping @ Foto Deck

First-Stop.org

For me, this is the most exciting service of the bunch. Still in beta, but rapidly growing in both depth and user base, First-Stop was started by a group of environmentally conscious creatives who saw the amount of waste going into printed promos sent out by photographers and illustrators. Even if they liked the pieces, they would eventually make their way to the circular file. First-Stop was started in response to this, giving artists a free way to get their work in front of editors and buyers as simple promo images provided they pledge to cut the amount of paper promos they send out. I cannot wait for this service to grow more.

First-Stop.org from matthieu brajot on Vimeo.

Altpick

Offers a free directory listing in a widely searched database of creatives. There are a lot of advanced and premium options available.

Luke Copping @ Altpick

Agency Scoop

A service that I have just adopted use of. Agency Scoop is a major hub for networking in the advertising world that features a simple but well implemented portfolio system.

Luke Copping @ Agency Scoop.

Others

Here are a few other databases and services:

Production Paradise

Workbook

PDN Photoserve

Select Magazine

Glossom

Shown’d

Always be on the lookout for local and regional databases as well.

Tips

Curate – You don’t have to maintain a million sites, find the ones that give you marketing traction and cut the rest.

Maintain – Even during the course of writing this blog I found one or two out of date images and pieces of info. Try to make a stop by your least visited sites at least once every two weeks. Barring that – work an update schedule into any major marketing change or push you make, so that your satellite servies are up to date.

Experiment – these small satellite services may be an ideal place to try out new mixes of work or test new stylistic evolutions before your launch them on your main site. I use Behance for this a lot.

What sites are you using? I’ll add any new ones to this article if you send me links so that we can all expand our tool kits.

Marketing Mixology

8 thoughts on “Marketing Mixology

    1. I figured since I tend to focus so much in the esoteric and internal aspects of peoples creative process, it was time for me to give out some practical info.

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  1. Erin says:

    As someone who I guess falls into the creepy stalkerish category (as there was no “not in the creative field yet appreciates art and looking at awesome photos and design” category – HA!) I think Behance is great, and I like that I don’t have to have an account on there to click their little “appreciate” button.

    I’ve found SO many amazing photos and projects on there (usually through stumbleupon) so I guess if there was a “What is a good way to get ‘regular people’ to see my work online?” I think that’s a good one, because once I stumble across it I usually wind up going from profile to profile.

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  2. This list is priceless. Thanks a million Luke. At 52, I might qualify as an old timer in the photo industry and finding all of the internet clubs is a major undertaking. I had no idea that so many were out there. It looks like I may soon be able to phase out the direct mail approach (an old school thing).

    I’ve had a presence on behance and am now working my way through the others. We’ll see how google analytics approves of my new connections. Thanks again!

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    1. Glad that you found it useful Steve! I still use direct mail myself, though services like first-stop will hopefully allow people to cut down on it in the future. But I do think that it is still a viable and important marketing channel, and an important ingredient in any marketing mix.

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      1. You are right, I should re-phrase that to “cut back on print marketing” as opposed to phase out print marketing. For one primary reason. Print works. We are all looking for the biggest bang for our buck in marketing dollars and I believe the real key is consistency, getting people to your web site, and coordinating your marketing package to include all of these significant tools.

        Here is nifty little link for those in the architectural photography world. http://www.architizer.com

        It is free, and from what I see the content that you may upload is just about any volume of photos, galleries and links. Just be sure to register as a “person” and as a “company”. Here is me, at architizer. http://www.architizer.com/en_us/people/profile/steve_maylone/

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      2. Luke, one additional resource, pretty much equivalent to flavors.me is the website called About.Me, which is exactly the same kind of service: a personalized link farm for all your resources.

        What I like is the “obvious” reference about me and my things, so my url is

        http://www.about.me/jorgeparra

        The fact is, everyone should rapidly grab and register their own name or company name in sites like flavors.me, about.me , twitter, Facebook, Linkedin,etc, so even if you are not planning to use them any time soon, at the very least you protect your brand, by “reserving” the name/brand entirely to yourself.

        BTW, Thanks for the reference to my post about Linkedin for photographers. I hops both Part 1 and 2 to be a useful guide to develop an interesting presence in Linkedin.

        Jorge

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